We started with the desired future in mind. We discussed with various employees which developments they see in the changing playing field, where the sector is heading and what this then means for the organization and the various departments. We then jointly translated what this means for the daily work of employees.
Through the combination of workshops, in-depth interviews, surveys and most importantly in co-creation, we gained insight into what is expected of employees in different functions, now and in the future. The results were compared with the desired digital mindset, providing insight into areas of development.