Shaping Mourik

Project

The Inspiration Journey

Expertise

Transformation Strategy

With the leadership team, learn how experts outside and inside the industry are innovating

Under the guidance of a team of Digital Shapers, Mourik Group formulated ‘Strategy 2025’. Unlike the usual strategy plans, this was approached using ‘strategy by doing’. It was important to create support during the process and to put the strategy into action instead of making the final plan sacrosanct. External inspiration was needed to get a good look at opportunities in the future. Preferably as tangible as possible, with a good connection to the reality of what is possible for the company.

Approach

For inspiration you do not always have to go to Silicon Valley or China: especially in the Netherlands, there are many innovative examples and opportunities for successful new collaborations. We therefore put together a customized program for Mourik based on current issues, important trends and themes. From startups and experts to inspiring places. Using intensive guidance, an innovation hub full of content, interaction beforehand and evaluations in between, we ensured involved participants and the most concrete results possible; including the formulation of ambitions for the future and new value propositions.

Result

The Inspiration Journey has delivered the following within 6 months:

Inspiration for the short and long term
An acceleration in the formation of the 2025 strategy
Agreement on the importance and content of certain themes, strengthening the support base
Insight into the distinctive roles within the ecosystem
Specific new value propositions for innovations
Cooperation with a start-up
New intensive collaboration with a speaker
Expansion of collaboration with partner
Repetition, deepening of journey at divisional level