Starting inside is winning outside

Episode 20

43 min. 22 sec

Theo Kroese

In this episode, we speak with Theo Kroese. Theo has been marketing director at Mammoet for many years. A global organization specializing in lifting and transporting heavy objects. Since the beginning of this year, he started his own company: Moving As One. With Moving As One, he helps B2B organizations with marketing from a so-called inside-out perspective.

In doing so, he starts with internal awareness about common unique values of the organization and the products or services offered. From there, these values can be expressed to the outside world, where it is essential to clearly involve everyone from within the organization.